In February 1978, PureAir President, Timmy Lott, and his father and partner, T. W. Lott, Jr., saw an opportunity to buy an expanding business in Greenwood, Mississippi.
In 1995, Timmy Lott brought in another partner to help grow the business, his younger brother, Jimmy. "My dad and I felt that we needed to expand our management team
if we were going to continue to grow," Timmy said. Jimmy's experience in the financial arena has helped Pure Air with numerous growing pains.
Pure Air has since grown to include offices throughout the United States. By positioning our service technicians strategically throughout the US, PureAir can deliver the
level of service you require. "We didn't choose to cover such a large area -- it just seemed to happen", said Timmy Lott, PureAir President. "We never have refused to service an account.
Since PureAir was sending service technicians in several states, we thought it was best to acquire other companies in these states so we could increase their customer base in
those areas. Much of PureAir's growth has come from acquisitions of other companies. We've tried to expand with companies that fit our style of management."
Pure Air, originally strictly a service company, has expanded into the direct sales market. PureAir has hired salesmen with the knowledge and training
to give the customer what they need, instead of only what lines they offer. The relationship PureAir has with its suppliers has helped fuel its growth.
"Our suppliers back us not only because we move product, but because we add value to the sell," said Jimmy Lott. "We don't just change filters, we evaluate
![[ CAFS ]](images/cafs_sm.jpg)
what product is needed, and we supply the product, place it in service, and evaluate its performance." PureAir has trained technicians, many of which
have been certified by the
National Air Filtration Association (NAFA) as Certified Air Filter Specialists (CAFS), and their responsibilities include not
only the filter aspect of the service, but also visual checks of the units to ensure that we report any noticeable problems to management.
PureAir has established a good working relationship with numerous mechanical contractors, and receives a large volume of subcontract filter business
from them. Timmy Lott believes that the two tend to complement one another, and it makes it possible for both companies to give the customer the best
service for their money.
For PureAir, the family philosophy has groomed quite a workforce. The Lott's feel that they have been fortunate to have so many associates find a home at PureAir.
And with the movement of PureAir in different directions, it has given the technicians the opportunity to make changes in their responsibilities without leaving
the company. They constantly review their team to determine if an individual's attributes would be better placed in a sales or branch management position. PureAir
believes that the future of the Air Filtration Industry is advancing so rapidly that education will continue to be the key factor. That's why PureAir has dedicated
itself to training and educating it's management and technicians about Indoor Air Quality issues. PureAir believes that if it's team is trained in these issues and
remedies then they will be better business partners with their customers.